{"id":253,"date":"2013-06-10T23:21:00","date_gmt":"2013-06-11T06:21:00","guid":{"rendered":"https:\/\/edwinli.com\/ux\/?p=253"},"modified":"2022-01-28T16:07:23","modified_gmt":"2022-01-29T00:07:23","slug":"multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","status":"publish","type":"post","link":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","title":{"rendered":"Multitasking updated in iOS 7 with new card-style interface | iMore.com"},"content":{"rendered":"\n<figure class=\"wp-block-image alignnone size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"844\" src=\"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg 476w, https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x-169x300.jpg 169w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><figcaption>Apple's iOS7 multi-tasking: a bit reminiscent of webOS v1.0's cards from 2009. And how are they dismissed? The same way, a swipe of the card up off the screen.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.imore.com\/multitasking-updated-ios-7-new-card-style-interface\">Multitasking updated in iOS 7 with new card-style interface | iMore.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gyahhhh!!!! \"Who needs multi-tasking?\" the webOS naysayers and Apple fanboys said when dismissing webOS. Apparently, you did, and you didn't know it, and Apple wasn't going to be able to give it to you until four years after webOS released their first phone with it on June 6, 2009.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It appears to still require a double-tap of the Home button to invoke that multi-tasking view, a gesture that I find much more onerous than it should be given how much I want to switch between my open apps. But to dismiss a card? Swipe the card up off the screen. That latter should be familiar to anyone with any familiarity with webOS! See for yourself in <a title=\"Apple's iOS 7 video\" href=\"http:\/\/www.apple.com\/ios\/ios7\/\">Apple's iOS 7 video<\/a>--watch it from the 4:20 mark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I'm not the only one to notice this, of course. GigaOm's article <a href=\"http:\/\/gigaom.com\/2013\/06\/10\/much-ios-7-design-inspiration-came-from-others-but-apple-elegantly-puts-it-all-together\/\">Much iOS 7 design inspiration came from others but Apple elegantly puts it all together<\/a> notes this parallel with webOS as well, though they missed the swipe-up parallel for dismissing a card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I'm venting, and this state of affairs only brings this bitter, hilarious bit of genius back to mind (warning: video contains offensive language):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HP webOS announcement vs webOS community\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jI056nhaduk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...and yes, I was in attendance at HP's Think Beyond event to which the above video was a reaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> I first read about this on a <a href=\"http:\/\/forums.webosnation.com\/webos-discussion-lounge\/325115-yep-ios7-has-card-multitasking.html\">webOS Nation Forum thread<\/a>. Thanks to user virtualkyr who started that thread.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multitasking updated in iOS 7 with new card-style interface | iMore.com. Gyahhhh!!!! &#8220;Who needs multi-tasking?&#8221; the webOS naysayers and Apple fanboys said when dismissing webOS. Apparently, you did, and you didn&#8217;t know it, and Apple wasn&#8217;t going to be able to give it to you until four years after webOS released their first phone with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[37,53],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-ux-commentary-general","tag-ios","tag-webos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer\" \/>\n<meta property=\"og:description\" content=\"Multitasking updated in iOS 7 with new card-style interface | iMore.com. Gyahhhh!!!! &quot;Who needs multi-tasking?&quot; the webOS naysayers and Apple fanboys said when dismissing webOS. Apparently, you did, and you didn&#039;t know it, and Apple wasn&#039;t going to be able to give it to you until four years after webOS released their first phone with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\" \/>\n<meta property=\"og:site_name\" content=\"Edwin Li - Product Designer\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-11T06:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-29T00:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg\" \/>\n<meta name=\"author\" content=\"Edwin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edwin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\"},\"author\":{\"name\":\"Edwin\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#\\\/schema\\\/person\\\/dc0be33fd1045e4f69049e8c78826721\"},\"headline\":\"Multitasking updated in iOS 7 with new card-style interface | iMore.com\",\"datePublished\":\"2013-06-11T06:21:00+00:00\",\"dateModified\":\"2022-01-29T00:07:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#\\\/schema\\\/person\\\/dc0be33fd1045e4f69049e8c78826721\"},\"image\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2022\\\/01\\\/shared_multitasking_posterframe_2x.jpg\",\"keywords\":[\"iOS\",\"webOS\"],\"articleSection\":[\"UX commentary: general\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\",\"url\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\",\"name\":\"Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2022\\\/01\\\/shared_multitasking_posterframe_2x.jpg\",\"datePublished\":\"2013-06-11T06:21:00+00:00\",\"dateModified\":\"2022-01-29T00:07:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage\",\"url\":\"http:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2022\\\/01\\\/shared_multitasking_posterframe_2x.jpg\",\"contentUrl\":\"http:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2022\\\/01\\\/shared_multitasking_posterframe_2x.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Multitasking updated in iOS 7 with new card-style interface | iMore.com\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#website\",\"url\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/\",\"name\":\"Edwin Li - Senior Product Designer | Networking, Infrastructure (IaaS), Healthcare\",\"description\":\"Senior Product Designer, forging UX communities\",\"publisher\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#\\\/schema\\\/person\\\/dc0be33fd1045e4f69049e8c78826721\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#\\\/schema\\\/person\\\/dc0be33fd1045e4f69049e8c78826721\",\"name\":\"Edwin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2026\\\/11\\\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg\",\"url\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2026\\\/11\\\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg\",\"contentUrl\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2026\\\/11\\\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg\",\"width\":1280,\"height\":1280,\"caption\":\"Edwin\"},\"logo\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/wp-content\\\/uploads\\\/sites\\\/24\\\/2026\\\/11\\\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg\"},\"description\":\"I\u2019m a research-driven Senior Product Designer who\u2019s been weaving discovery insights into quantum leaps in user-empowering coherence for 20+ years. I\u2019ve found fragmented flows, then imagined and designed foundations that help enterprise products grow closer, becoming suites and platforms. At Juniper Networks, I designed a licensing system that grew from 2 to 18 product lines. At Equinix, I designed all-online port ordering that cut a 45-day process to under 24 hours and opened our enterprise market to SMBs, then unified it across Cloud Exchange and 3 other IaaS products, growing monthly revenue 87% in 18 months. At Intuitive Surgical, I designed a new shared pillar for a coalescing application suite: self-service onboarding for hospitals adding surgeons and staff. With an MS in Cognitive Science from UC San Diego, where I studied Distributed Cognition under its founder, Ed Hutchins, I bring a systems-level, ecological lens to discovery\u2014looking past the screen to the tools, workflows, and organizational context around users. It\u2019s why I see how products\u2019 seams break user flows. I treat what users say as data about what they believe, not the final word on what\u2019s true, and follow the threads it opens up\u2014a grounded theory approach to finding the key problems behind the presenting symptoms. At Juniper, that approach took a crash-prone internal tool from an hour of rationed daily access to full 8-hour anytime availability. I bring teams on that journey, and I teach and model the practice: championing GUI standards across a 70-developer department at Kintana, running a weekly cross-product UX forum at Equinix, a year mentoring a successor designer there, and over a decade chairing BayCHI, the ACM SIGCHI chapter for the SF Bay Area. I\u2019m looking for a Senior Product Designer role on an IC track, with a credible path to Staff, at an enterprise networking, infrastructure, or healthcare company with an established UX practice\u2014where discovery can change what gets built, and where design shapes outcomes from product strategy through implementation. Key Skills \u2022 Systems thinking &amp; ecological analysis (Distributed Cognition\u2013informed) \u2022 Strategic discovery, grounded theory synthesis, &amp; problem reframing \u2022 Structural modeling: domain &amp; task structure drive pixel-level decisions \u2022 Workflow rearchitecting, 0-to-1 product design \u2022 Cross-functional leadership: product, engineering, research \u2022 Design mentorship &amp; UX culture-building \u2022 Ethnographic interviews &amp; diary-study research \u2022 Design tools: Figma, Sketch, Balsamiq, HTML\\\/CSS\",\"sameAs\":[\"http:\\\/\\\/ux.edwinli.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/edwinli\\\/\"],\"url\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/author\\\/edwin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","og_locale":"en_US","og_type":"article","og_title":"Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer","og_description":"Multitasking updated in iOS 7 with new card-style interface | iMore.com. Gyahhhh!!!! \"Who needs multi-tasking?\" the webOS naysayers and Apple fanboys said when dismissing webOS. Apparently, you did, and you didn't know it, and Apple wasn't going to be able to give it to you until four years after webOS released their first phone with [&hellip;]","og_url":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","og_site_name":"Edwin Li - Product Designer","article_published_time":"2013-06-11T06:21:00+00:00","article_modified_time":"2022-01-29T00:07:23+00:00","og_image":[{"url":"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg","type":"","width":"","height":""}],"author":"Edwin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Edwin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#article","isPartOf":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com"},"author":{"name":"Edwin","@id":"https:\/\/edwinli.com\/ux\/#\/schema\/person\/dc0be33fd1045e4f69049e8c78826721"},"headline":"Multitasking updated in iOS 7 with new card-style interface | iMore.com","datePublished":"2013-06-11T06:21:00+00:00","dateModified":"2022-01-29T00:07:23+00:00","mainEntityOfPage":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com"},"wordCount":290,"publisher":{"@id":"https:\/\/edwinli.com\/ux\/#\/schema\/person\/dc0be33fd1045e4f69049e8c78826721"},"image":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage"},"thumbnailUrl":"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg","keywords":["iOS","webOS"],"articleSection":["UX commentary: general"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","url":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com","name":"Multitasking updated in iOS 7 with new card-style interface | iMore.com - Edwin Li - Product Designer","isPartOf":{"@id":"https:\/\/edwinli.com\/ux\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage"},"image":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage"},"thumbnailUrl":"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg","datePublished":"2013-06-11T06:21:00+00:00","dateModified":"2022-01-29T00:07:23+00:00","breadcrumb":{"@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#primaryimage","url":"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg","contentUrl":"http:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2022\/01\/shared_multitasking_posterframe_2x.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/edwinli.com\/ux\/multitasking-updated-in-ios-7-with-new-card-style-interface-imore-com#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/edwinli.com\/ux\/"},{"@type":"ListItem","position":2,"name":"Multitasking updated in iOS 7 with new card-style interface | iMore.com"}]},{"@type":"WebSite","@id":"https:\/\/edwinli.com\/ux\/#website","url":"https:\/\/edwinli.com\/ux\/","name":"Edwin Li - Senior Product Designer | Networking, Infrastructure (IaaS), Healthcare","description":"Senior Product Designer, forging UX communities","publisher":{"@id":"https:\/\/edwinli.com\/ux\/#\/schema\/person\/dc0be33fd1045e4f69049e8c78826721"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edwinli.com\/ux\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/edwinli.com\/ux\/#\/schema\/person\/dc0be33fd1045e4f69049e8c78826721","name":"Edwin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2026\/11\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg","url":"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2026\/11\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg","contentUrl":"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2026\/11\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg","width":1280,"height":1280,"caption":"Edwin"},"logo":{"@id":"https:\/\/edwinli.com\/ux\/wp-content\/uploads\/sites\/24\/2026\/11\/20250326_112851-remTreeCloudFade-cp2-1280x1280-1.jpg"},"description":"I\u2019m a research-driven Senior Product Designer who\u2019s been weaving discovery insights into quantum leaps in user-empowering coherence for 20+ years. I\u2019ve found fragmented flows, then imagined and designed foundations that help enterprise products grow closer, becoming suites and platforms. At Juniper Networks, I designed a licensing system that grew from 2 to 18 product lines. At Equinix, I designed all-online port ordering that cut a 45-day process to under 24 hours and opened our enterprise market to SMBs, then unified it across Cloud Exchange and 3 other IaaS products, growing monthly revenue 87% in 18 months. At Intuitive Surgical, I designed a new shared pillar for a coalescing application suite: self-service onboarding for hospitals adding surgeons and staff. With an MS in Cognitive Science from UC San Diego, where I studied Distributed Cognition under its founder, Ed Hutchins, I bring a systems-level, ecological lens to discovery\u2014looking past the screen to the tools, workflows, and organizational context around users. It\u2019s why I see how products\u2019 seams break user flows. I treat what users say as data about what they believe, not the final word on what\u2019s true, and follow the threads it opens up\u2014a grounded theory approach to finding the key problems behind the presenting symptoms. At Juniper, that approach took a crash-prone internal tool from an hour of rationed daily access to full 8-hour anytime availability. I bring teams on that journey, and I teach and model the practice: championing GUI standards across a 70-developer department at Kintana, running a weekly cross-product UX forum at Equinix, a year mentoring a successor designer there, and over a decade chairing BayCHI, the ACM SIGCHI chapter for the SF Bay Area. I\u2019m looking for a Senior Product Designer role on an IC track, with a credible path to Staff, at an enterprise networking, infrastructure, or healthcare company with an established UX practice\u2014where discovery can change what gets built, and where design shapes outcomes from product strategy through implementation. Key Skills \u2022 Systems thinking &amp; ecological analysis (Distributed Cognition\u2013informed) \u2022 Strategic discovery, grounded theory synthesis, &amp; problem reframing \u2022 Structural modeling: domain &amp; task structure drive pixel-level decisions \u2022 Workflow rearchitecting, 0-to-1 product design \u2022 Cross-functional leadership: product, engineering, research \u2022 Design mentorship &amp; UX culture-building \u2022 Ethnographic interviews &amp; diary-study research \u2022 Design tools: Figma, Sketch, Balsamiq, HTML\/CSS","sameAs":["http:\/\/ux.edwinli.com","https:\/\/www.linkedin.com\/in\/edwinli\/"],"url":"https:\/\/edwinli.com\/ux\/author\/edwin"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":3,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/posts\/253\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edwinli.com\/ux\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}