{"id":285,"date":"2014-04-17T16:18:00","date_gmt":"2014-04-17T23:18:00","guid":{"rendered":"https:\/\/edwinli.com\/ux\/?p=285"},"modified":"2022-01-17T16:27:37","modified_gmt":"2022-01-18T00:27:37","slug":"matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis","status":"publish","type":"post","link":"https:\/\/edwinli.com\/ux\/matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis","title":{"rendered":"Matias Duarte&#8217;s &#8220;Mobile is Dead&#8221; Emphasizes Designing for PDIs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a video interview with Josh Topolsky for The Verge, Matias Duarte, Head of Design at Android, and formerly of webOS fame, said, \"Mobile is dead.\"<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>...Duarte\u2019s point is that in an age in which users seamlessly transition from one screen size to another during their day, the idea that designers should consider mobile as a distinct category is outdated.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">via <a href=\"http:\/\/theaccelblog.squarespace.com\/blog\/matias-duarte-on-the-death-of-mobile\">Matias Duarte, Head of Android Design on the Death of Mobile \u2014 Our blog<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There've been a number of articles recently that resonate with this idea, and the core of it is the need for design to be more user-focused than ever, but with the expanded vision of their activities and experiences being distributed throughout their lives, days, devices, and environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's the idea behind my \"Personal Digital Infrastructures (PDIs)\"\u2014which I first mentioned in <a href=\"https:\/\/edwinli.com\/ux\/user-experience-of-ecosystems\/\">User Experience of Ecosystems<\/a>\u2014and, with the forthcoming mainstreaming of wearables and The Internet of Things, it's an idea that will only become more important.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a video interview with Josh Topolsky for The Verge, Matias Duarte, Head of Design at Android, and formerly of webOS fame, said, &#8220;Mobile is dead.&#8221; &#8230;Duarte\u2019s point is that in an age in which users seamlessly transition from one screen size to another during their day, the idea that designers should consider mobile as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-285","post","type-post","status-publish","format-standard","hentry","category-ux-commentary-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matias Duarte&#039;s &quot;Mobile is Dead&quot; Emphasizes Designing for PDIs - Edwin Li - Product Designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edwinli.com\/ux\/matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matias Duarte&#039;s &quot;Mobile is Dead&quot; Emphasizes Designing for PDIs - Edwin Li - Product Designer\" \/>\n<meta property=\"og:description\" content=\"In a video interview with Josh Topolsky for The Verge, Matias Duarte, Head of Design at Android, and formerly of webOS fame, said, &quot;Mobile is dead.&quot; ...Duarte\u2019s point is that in an age in which users seamlessly transition from one screen size to another during their day, the idea that designers should consider mobile as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edwinli.com\/ux\/matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis\" \/>\n<meta property=\"og:site_name\" content=\"Edwin Li - Product Designer\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-17T23:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T00:27:37+00:00\" \/>\n<meta name=\"author\" content=\"Edwin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edwin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/matias-duartes-mobile-is-dead-emphasizes-designing-for-pdis\"},\"author\":{\"name\":\"Edwin\",\"@id\":\"https:\\\/\\\/edwinli.com\\\/ux\\\/#\\\/schema\\\/person\\\/dc0be33fd1045e4f69049e8c78826721\"},\"headline\":\"Matias Duarte&#8217;s &#8220;Mobile is Dead&#8221; 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I\u2019ve found fragmented flows, then imagined and designed foundations that help enterprise products grow closer, becoming suites and platforms. At Juniper Networks, I designed a licensing system that grew from 2 to 18 product lines. At Equinix, I designed all-online port ordering that cut a 45-day process to under 24 hours and opened our enterprise market to SMBs, then unified it across Cloud Exchange and 3 other IaaS products, growing monthly revenue 87% in 18 months. At Intuitive Surgical, I designed a new shared pillar for a coalescing application suite: self-service onboarding for hospitals adding surgeons and staff. With an MS in Cognitive Science from UC San Diego, where I studied Distributed Cognition under its founder, Ed Hutchins, I bring a systems-level, ecological lens to discovery\u2014looking past the screen to the tools, workflows, and organizational context around users. It\u2019s why I see how products\u2019 seams break user flows. 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I treat what users say as data about what they believe, not the final word on what\u2019s true, and follow the threads it opens up\u2014a grounded theory approach to finding the key problems behind the presenting symptoms. At Juniper, that approach took a crash-prone internal tool from an hour of rationed daily access to full 8-hour anytime availability. I bring teams on that journey, and I teach and model the practice: championing GUI standards across a 70-developer department at Kintana, running a weekly cross-product UX forum at Equinix, a year mentoring a successor designer there, and over a decade chairing BayCHI, the ACM SIGCHI chapter for the SF Bay Area. I\u2019m looking for a Senior Product Designer role on an IC track, with a credible path to Staff, at an enterprise networking, infrastructure, or healthcare company with an established UX practice\u2014where discovery can change what gets built, and where design shapes outcomes from product strategy through implementation. 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