Senior Product Designer | Senior Experience Designer | Senior UX Designer | Leader
I am an Experience Designer with 22+ years of experience designing web applications (IaaS, SaaS) for enterprise networking, healthcare, and consumer companies. With my Master’s degree in Cognitive Science, I have focused on design for the past 15+ years after 7 years in usability roles.
I strive to create a deep, shared understanding of users’ hows and whys amongst the product, design, engineering, and other stakeholder teams. I thrive in collaborative environments where I can work with everyone to identify the most important problems to solve and then inform and define requirements for the best solutions.
I've worked for:
Achievement Highlights
- Increased internal web app availability by 700% and reduced cognitive load and task times by adding user research to transform workflows. [Juniper Networks, case study: Research & Experience Design to optimize sales support app]
- Reduced port activation time by 98% and increased monthly revenue by 87% to $21.7M in 18 months through a unified web ordering process. [Equinix]
- Reduced account management workload by a projected 70% through a 0-to-1 UX for self-service, integrating from 8 product roadmaps. [Intuitive Surgical]
- Won the Association of Support Professionals (ASP) Best Support Websites award by designing search, filtering, results, & articles in collaboration with the support team. [Juniper Networks]
- Earned EPPY Finalist for Best Shopping Application by implementing UX strategies that improved engagement across a national network of regional portals. [Knight Ridder New Media]
Case Studies
Edwin's...ability to ask the big questions at the right time [enables him to] drive design for complex projects with nebulous requirements, and do it with grace and tenacity.
Scott Garsed-Donnelly
Director, User Experience, Equinix
Leader: I Forge Community
I lead by forging communities for growth. Everywhere.
At Work
Championed design consistency across 9+ products and their silos by establishing a weekly UX forum for 4–21+ cross-functional stakeholders and maintaining it for 3 years. From UX book club discussions to critique sessions, I built team culture, community, camaraderie, and a consistent mindset to coherently guide our design system(s) and design thinking.
Volunteering for UX
As Chair or Vice Chair of BayCHI (established 1989), I have served the mission of raising awareness of UX in the Bay Area since 2015. Currently serving as Vice Chair, I also run the UX Life and Careers Birds of a Feather (BOF) group, which serves as a community networking and support group for UXers, providing mentorship, camaraderie, and critiques on a weekly and monthly basis.
At Play
As a West Coast Swing dancer since 1992, I've traveled the US and the world to social dance, compete, instruct, and judge, winning the 2019 US Open Swing Dance Championship in the Sophisticated Swing division with dance partner Joanna Meinl. For about 10 years, I ran peer workshop/practice groups both locally and at dance events in which we helped each other improve as better dancers, with 27+ amateurs becoming international dance pros from amongst our ranks.
Connected device fantasist. Distributed Cognition fan. Science Fiction and Fantasy fan. Community builder.
UX is everywhere—increasingly distributed across devices, contexts, and people—built on the ubiquity of mobile and cloud technologies.
I design for users' ecosystems, empowering them to seamlessly interact with their data, devices, and each other, making tasks delightfully simple—anywhere.